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Nikon Continues to Lead in Innovation with a New Touch Camera and First Compact Digital Camera with Built-in Projector*

MELVILLE, NY (Aug. 4, 2009) Nikon Inc. continues its tradition of innovation, design and performance with the introduction of four new COOLPIX Style Series compact digital cameras. Building on the success of Nikon’s previous touch-screen models, the ultra-stylish COOLPIX S70 features an enhanced interface and organic light-emitting diode (OLED) display technology for a new user experience, housed in a stylish camera body. The COOLPIX S1000pj features the world’s first built-in projector, which enables consumers to share their images and videos in an all-new fun way. Additionally, the COOLPIX S640 and COOLPIX S570, leaders in speed and affordability, respectively, complete the new smarter, cooler, simpler COOLPIX line.

“These latest Nikon COOLPIX digital cameras reflect hallmarks of the COOLPIX line: performance, design and innovation,” said Bill Giordano, general manager marketing, COOLPIX for Nikon Inc. “With new features such as a built-in projector and new touch controls for viewing, shooting and zooming, these COOLPIX cameras will appeal to users of every level.”

The Nikon COOLPIX cameras incorporate Nikon’s world-class NIKKOR lenses, delivering accurate detail and brilliant color, as well as Nikon’s EXPEEDTM digital image processing concept, which ensures high-quality pictures with stunning color and sharpness. A new enhancement to Nikon’s Smart Portrait System that helps create beautiful portraits includes an all-new Skin Softening feature designed to both smooth and even skin tones. Other COOLPIX features include Vibration Reduction (VR) Image Stabilization, minimizing blur that may appear in pictures, even in low-light or unsteady conditions; and Scene Auto Selector, which automatically recognizes the shooting situation and adjusts camera settings accordingly.

Built on the success of Nikon’s previous touch-screen models, the COOLPIX S70 features Nikon’s newly developed 3.5-inch Clear Color Display and a new generation of touch-screen controls that offer an enhanced shooting and playback experience. In addition to its photographic technology and stylish dual-texture design, the S70 captures stunning HD video at 1280 x 720 pixels (720p).

New to the COOLPIX line, OLED technology offers the benefits of vivid color reproduction, sharp contrast and the absence of afterimages. The capacitive touch-screen provides an immediate response at the lightest touch of the display for a fun and intuitive feel to every camera operation. For example, using the Touch Shutter feature, users can have a completely “button-free” experience and focus on and photograph a subject by simply touching it on the camera’s display. The touch-screen also makes viewing and retouching images more fun and efficient. With the swipe of a finger, users can scroll through images and use a pinching motion with two fingers to zoom in or out on displayed images, switching between thumbnail and full screen views. Additional new touch-screen controls include on-screen sliders for adjusting brightness and Scene Effect Adjustment, which offers controls specific to the scene mode in use.

The COOLPIX S70 features 12.1 megapixels; a 5x wide-angle Zoom-NIKKOR lens; ISO 6400***; 5-way VR Image Stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and an ultra-stylish design.

The S70 will be available in September 2009 for $399.95 MSRP in a choice of colors and textures including Red & Red, Champagne & Beige, Black & Black, or Champagne & Light Brown.

Providing consumers with new exciting ways to share images, the COOLPIX S1000pj transforms photo-sharing into a multimedia experience. With the touch of a button, users can project images and videos as large as 40 inches, and with the camera’s unique slideshow function, playback pictures with music, effects and creative transitions. Additional features of the S1000pj include: 12.1 megapixels; a 5x wide-angle Zoom-NIKKOR glass lens; ISO from 64-6400***; a 2.7-inch wide-angle LCD display; 5-way VR Image Stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and movie mode.

The COOLPIX S1000pj will be available in Matte Black, in September 2009, for $429.95 MSRP.

For consumers who never want to miss a moment, the all-new COOLPIX S640 is Nikon’s performance leader in the S-Series lineup. High performance features include ultra-fast auto-focus, the fastest start up time in its class** of a mere 0.7 seconds and short shutter release time lag. Additional features of the S640 include: a slim, stylish all metal body; 12.2 megapixels; a 5x Wide Angle NIKKOR lens; ISO from 100-6400 at full resolution; a 2.7-inch Clear Color LCD Display; 4-way VR Image Stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and movie mode.

The COOLPIX S640 will be available in September 2009 for $249.95 MSRP and will be offered in various colors including: Calm Black, Velour Red, Precious Pink and Pearl White.

Where style meets simplicity, the new COOLPIX S570 is ideal for entry-level consumers looking for a carefree shooting experience. The S570 features 12.0 megapixels; a 5x wide-angle Zoom-NIKKOR glass lens; ISO 3200 at full resolution; a bright 2.7-inch LCD Display; 4-way VR Image Stabilization System; Scene Auto Selector Mode; Nikon’s Smart Portrait System and movie mode.

The COOLPIX S570 will be available in September 2009, for $199.95 MSRP and will be offered in various colors including Black, Red, Blue and Pink.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” According to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated the 50th anniversary of its legendary F-mount lens-mounting system. Only Nikon has sustained an original lens mount for such an extraordinary period, ensuring that photographers can continue to leverage their previous investments while still taking advantage of new innovations. For more information, dial (800) NIKON-UX or visit, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities.

*Among compact digital cameras as of August 4, 2009 (according to research conducted by Nikon Corporation).
**Among compact digital cameras equipped with optical 5x zoom lens and optical vibration reduction as of August 4, 2009 (according to research conducted by Nikon Corporation).
***setting is available only for image sizes of 3M (2048 x 1536) or smaller.

Posted on August 4, 2009 12:00 AM | Permalink

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See the difference.  A new world of imaging.  Creative photos and movies in full HD.

The advanced technology of the LUMIX GH1 has enabled a level of image expression that never before existed.  It brings a gentle, soft focus to both photos and movies and enhances every single shot with the beauty of HD.  Its new kit lens also provides continuous auto focusing for both photos and movies, creating a next-generation interchangeable lens system camera.  The GH1 realizes creative images that exceed even your loftiest expectations.  All in the new GH1.

Interchangeable Lens System Camera with Full-HD Movies - The Creative Way

Full-HD Movie Recording in AVCHD
With the GH1, shooting incredible photos is only part of the fun.  You can also shoot beautiful, richly detailed movies in full-HD (high-definition) (1920 x 1080) at 24 frames per second, or smooth HD (1280 x 720) movies at 60 frames per second in AVCHD (MPEG-4/H.264) with a continuous auto focus function.  Just press the Motion Picture button on the back of the camera, and shooting begins.

New High-Performance Kit Lens for Outstanding HD Movies
The GH1 kit is proudly equipped with the LUMIX G VARIO HD 14-140mm / F4.0-5.8 ASPH. / MEGA O.I.S. lens.  This compact lens boasts a focal length of 28-280mm [35mm camera equivalent] and supports a continuous auto focus function that works for both photos and movies.  The aperture adaptively adjusts to each scene, letting you capture the kind of delicate, softly focused movies that only a digital interchangeable lens camera can produce.  Thanks to a silence design that helps surpress lens drive noise, the GH1 with its new kit lens records sounds with amazing clarity.  The GH1's advanced kit lens also incorporates MEGA O.I.S. (Optical Image Stabilizer) that helps eliminate blurring from hand-shake.

Enjoy the Freedom of Manual Settings in Creative Movie Mode
The GH1 gives you more creative freedom.  It lets you adjust the shutter speed and aperture any way you like when shooting movies.  This gives you a wider range of expressive possibilities to explore in your movie making.

An Audio Performance that Adds to Your HD Movies
Just set the GH1 to iA mode, aim and shoot.  The iA does all the rest.  It automatically determines the most suitable Scene mode and helps correct blurring, focus, and brightness problems for bright, sharply focused HD movies.

Enjoy the Beauty of Digital SLR - Quality Photos the Easy Way

The Advanced iA Mode Uses Face Recognition to Remember Individual Faces
The GH1 features an enhanced version of LUMIX's clever iA mode that includes Face Recognition, a function that "remembers" registered faces.  When there's a familiar face in the frame, it optimizes the focus and exposure so that the face is in sharp focus and bright.  This newly evolved technology makes it easy to get beautiful photos of a loved one in a group of people.

Full-time Live View and Live View Finder:  See How the Image Will Turn Out Before You Shoot
On the GH1, both the LCD and the Live View Finder boast true Full-time Live View capability.  Live View lets you see - before you shoot - how changing the shutter speed or aperture will affect the shot.  This makes it easier to capture a special shot or particular kind of image without shooting and reshooting again and again.

Technology that Supports Beautiful HD Images

Newly Developed 12.1-Megapixel Live MOS Sensor
The GH1's 4/3-type Live MOS sensor with 12.1 megapixels gives you the best of both worlds: the superior image quality and the lower power consumption.  It also adds a high-speed readout for recording HD movies.  You can record images with a 4:3, 3:2 or 16:9 aspect ratio.  In each, you get the same angle of view and same outstanding image quality.

The High-Speed, High-Performance Venus Engine HD
The Venus Engine HD incorporates two CPUs.  This not only boosts image processing speed, it also helps achieve an exceptional noise-reduction performance.  Also, the two CPUs of the Venus Engine HD allow long-time movie recording in AVCHD while maintaining low power consumption.  And the Venus Engine HD features HDMI output too.

Easily View Photos and Movies on an HDTV
Just connect the GH1 to an HDTV and you're ready to view your photos and movies in beautiful high-definition.  If your TV is HDMI compatible, a single HDMI mini cable (optional) is all you need.  If you have a Panasonic VIERA HDTV, you can use the VIERA remote control to operate the GH1, giving you even greater convenience.
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Product Description
Whether the action is fast or slow, close up or far away, you’ll always get the shot you want with the PowerShot SX10 IS. This camera puts you on the cutting edge of advanced technology, with an incredibly powerful 20x optical zoom, 10-megapixel resolution, and new DIGIC 4 Image Processor for high-performance face and motion detection.
Product Details

   * Brand: Canon
   * Model: SX10IS
   * Platform: Windows
   * Format: CD
   * Dimensions: 3.40" h x 3.50" w x 4.90" l, 1.24 pounds
   * Display size: 2.5
   * Included Software: Yes


   * 10.0-megapixel resolution for high-quality printing and flexibility when editing
   * 20x optical zoom, wide-angle lens and Optical Image Stabilizer; improved speed and quiet zooming
   * 2.5-inch Vari-angle LCD; DIGIC 4 Image Processor improves Face Detection
   * MovieSnap mode lets you capture high-resolution still images while shooting a movie
   * Capture images to SD/SDHC memory cards

Canon Powershot SX10IS 10MP Digital Camera with 20x Wide Angle Optical Image Stabilized Zoom

Product Description

55-200mm f/4-5.6G ED AF-S VR DX Zoom-Nikkor lens with 35mm equivalent of 82-300mm * Vibration Reduction allows in-focus shots with longer exposure times (up to three shutter speeds slower) * Silent Wave Motor for fast, quiet focusing * ED (Extra-low Dispersion) glass lens element for superior optical performance * attachment/filter size: 52mm *
Product Details

   * Brand: Nikon
   * Model: B000O161X0
   * Released on: 2007-03-29
   * Dimensions: 2.00" h x 2.00" w x 3.00" l, .50 pounds


   * 55-200mm zoon Nikkor lens with f/4-5.6 maximum aperture for Nikon digital SLR cameras
   * 2 extra-low-dispersion (ED) glass elements for minimized chromatic aberration and superior optics
   * Super-integrated coating minimizes ghosting and flare for more vivid images in dim lighting
   * Silent Wave Motor produces quick and quiet high-speed autofocusing; weighs 9 ounces
   * Measures 2.7 inches in diameter and 3.1 inches long; 5-year warranty

Nikon 55-200mm f/4-5.6G ED IF AF-S DX VR [Vibration Reduction] Zoom Nikkor LensFrom Nikon
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